Label design (featuring the ROKO font from the friends at NuForm Type) for the new Letherbee Seasonal Gin.
Some info on it below:
This year’s Autumnal is a really fun one as we’ve invited our friend, Abby Titcomb, to be Letherbee’s first official guest distiller. Abby has loads of experience as the creative force behind the original distilling operations at Three Floyds Brewing and Distilling. We’ve always admired her work and we’re stoked to be a station on her newly embarked journey creating her own brand.
For this Autumnal recipe we directly imported Vetiver Root (AKA, Khus) and White Poplar Bud as the duo of central ingredients. Why? Simply because that’s what our hearts told us to do. Or, maybe because these captivating botannies deserve more experimentation and attention in the world of distilled spirits. Or, maybe because our friend Gabe has been making some beautiful perfumes with vetiver and our friend Michael recently sourced poplar buds to experiment with in his liqueurs. Maybe our friends inspire and influence us. Yes. That’s it. We like our friends.
Vetiver Root (Khus) gives wood, earth, grass, and a bit of smoke. It can spark memories of peated Scotch Whisky. Occasionally used in teas and as a spice in South Asia, its fragrance promotes grounding and calming while traditional medicines have employed its soothing, anti-inflammatory properties.
The resinous, sappy, floral aroma of White Poplar Bud surprisingly carries an additional cute and curious little hint of bubble gum. Wild-harvested in Europe, these precious tree buds have been used in teas, syrups, and topicals for centuries in both cuisine and herbal remedy.
Tangerine Peel and Sage play direct support while Juniper, Coriander, Cardamom, and Cubeb round out a classic gin foundation. The end result is a savory and welcoming spirit that works effortlessly in cocktails intended to warm the soul.
Photo: Colin Beckett